Our Experience

Global Experience

M2 Worldwide understands the global markets and has more international experience with all types of relationship marketing programs than any other consulting or communications company anywhere. We work with large and small companies and have extensive experience with pharmaceutical and life sciences companies globally.

Specialized and Diverse Backgrounds

At M2 Worldwide, our experience goes well beyond pharma and life sciences, giving us unique perspectives. We have both very specialized and diverse backgrounds, with vast experience in consumer packaged goods and pharmaceutical vertical markets … making us unique in our marketplace. We also have breadth of experience in sales, marketing, and market research disciplines.This diversity gives us added insight and allows us to attract top clients and talent to the firm.

We provide our clients with fresh new ideas, data driven strategies, stronger tactics, better tools, and more varied resources, and we are leveraging these new resources to our client’s advantage. We have a unique approach which has enabled our clients to broaden and expand their marketing and sales capabilities both in the U.S. and globally.

M2 WorldWide Industry Experience

While we don’t hang our report cards on the refrigerator, here are some of our accomplishments in our key focus areas:

Healthcare
Consumer Packaged Goods

Healthcare Experience

M2 Worldwide has worked with over 12 companies and 30 brands. From the small molecule products in large companies to the biologic products in small companies, we have broad experience in the healthcare field. We have:

Built relationship marketing (RM) capabilities and departments for many of the world’s leading pharma and bio-pharma companies.
Developed and launched the innovative, state-of-the-art and proven cross-franchise RM program for the #1 pharma company in the world
Created an ex-US RM strategic plan for a leading ED product
Developed, implemented and measured effective, targeted adherence and conversion initiatives that engaged patients while complying with EU regulations governing patient communications
Launched a Multicultural Team and developed Health Literacy guidelines that drove culturally competent and innovative physician and consumer communications for African Americans and Hispanics
Identified and implemented multichannel, non-personal promotion strategies targeting healthcare professionals for Rx and Account-Based brands
Developed and manage successful RFP process that identifies database marketing partners for pharmaceutical companies
Created, launched and measured successful Relationship Marketing initiatives across all stages of the patient lifecycle – lead generation, conversion, adherence and loyalty
Identified strategies and tactics that address the unique characteristics of a range of conditions, including ADHD, allergy, osteoarthritis, rheumatoid arthritis, cardiovascular, Crohn’s disease, dermatology, diabetes, ED, epilepsy, GI, hemophilia, OAB, oncology and psoriasis. These brands go from small molecule, mass marketed brands to biologic and specialty brands
Developed an innovative marketing planning tool which is used for training to help clients practice managing, budgeting, and assessing the viability of all their Marketing expenditures
Developed a framework for doing RM successfully, combined with the content needed to put a program together. It could also include a two way communication portal which allows brands a more open and effective communication dialog with both their HCP’s and Patients
Developed proprietary analytic models to match segment opportunity with appropriate channel, offer, and message.

Consumer Packaged Goods Experience

Our team has extensive experience in the Consumer Packaged Goods, Pharmaceuticals, retail, financial services, media and technology. We have worked for and held senior positions in many leading companies in both a sales and marketing capacity including: Whitehall/Wyeth, Hearst Publishing, Pfizer, Cegedigm/Optas and more. The brands we have grown include Viagra, Lipitor, Advil, Robitussin, Dimetapp and many others.

We had responsibilities for product development, brand management, sales and sales management which included developing, marketing, and setting the selling strategies, and gaining wholesale and retail distribution for many well know consumer products.

Brand Experience

Countries We've Worked In

Our Clients Say

Solid Insights

"M2 Worldwide has made valuable contributions to our business. Their work is always based upon solid insights, and leads to actionable recommendations. Their expertise in international markets and Relationship Marketing is a unique mix. They are personal, expert and get great results."

Process Engineer, Novartis Pharmaceuticals