Our Experience

Healthcare Experience

M2 Worldwide has worked with over 12 companies and 30 brands. From the small molecule products in large companies to the biologic products in small companies, we have broad experience in the healthcare field. We have:

• Built relationship marketing (RM) capabilities and departments for many of the world’s leading pharma and bio-pharma companies.
• Developed and launched the innovative, state-of-the-art and proven cross-franchise RM program for the #1 pharma company in the world
• Created an ex-US RM strategic plan for a leading ED product
• Developed, implemented and measured effective, targeted adherence and conversion initiatives that engaged patients while complying with EU regulations governing patient communications
• Launched a Multicultural Team and developed Health Literacy guidelines that drove culturally competent and innovative physician and consumer communications for African Americans and Hispanics
• Identified and implemented multichannel, non-personal promotion strategies targeting healthcare professionals for Rx and Account-Based brands
• Developed and manage successful RFP process that identifies database marketing partners for pharmaceutical companies
• Created, launched and measured successful Relationship Marketing initiatives across all stages of the patient lifecycle – lead generation, conversion, adherence and loyalty
• Identified strategies and tactics that address the unique characteristics of a range of conditions, including ADHD, allergy, osteoarthritis, rheumatoid arthritis, cardiovascular, Crohn’s disease, dermatology, diabetes, ED, epilepsy, GI, hemophilia, OAB, oncology and psoriasis. These brands go from small molecule, mass marketed brands to biologic and specialty brands
• Developed an innovative marketing planning tool which is used for training to help clients practice managing, budgeting, and assessing the viability of all their Marketing expenditures
• Developed a framework for doing RM successfully, combined with the content needed to put a program together. It could also include a two way communication portal which allows brands a more open and effective communication dialog with both their HCP’s and Patients
• Developed proprietary analytic models to match segment opportunity with appropriate channel, offer, and message.

Consumer Packaged Goods Experience

Retail Experience

• We have worked closely with them in the areas of data integration and analysis, supply chain, shelf optimization, modeling, analytics, trade promotion management, trade marketing, and category management. We have also worked in partnership with retailers on package design, and reducing deductions.
• As a part of our category management activities while on the manufacturer side our people were responsible for working with many major retailers to manage entire categories of products with their stores.
• Worked on statistical modeling projects where we were to determine all of the following:
  
  
  • What are the optimal products to promote? When and at what price? For how long?
  • What would happen (from a financial perspective) when products were moved from one place on the shelf to another?
  • Which products should be displayed? Where? And for how long?
  • What is the most efficient product assortment for each store?
  • What was the true impact (net incremental volume and halo effect) a promotion had on the entire category?

Technology Experience

• We have built or redesigned four trade funds and analytical software models as well as many implementation processes and we have structured many alliances between complimentary software and data companies.
• We developed technology-enabled sales support solutions for the consumer goods industry developing “Sales Wave," a cutting-edge web product that integrated promotional planning, evaluation, category management, training, and sales presentation tools into one seamless application. The product has been successfully implemented within several large manufacturing companies including Gillette, Lipton, Duracell, and International Home Foods.
• We developed the consumer packaged goods (CPG) industry’s first fully web-based, category management and trade funds management application, including developing all of the functionality and the proprietary modeling for efficient assortment and pricing analysis.
• Our team has worked with data of all types and understands in depth; syndicated, shipment, geo-demographic, frequent shopper, and retailer inventory and point of sale (POS) data to name just a few.

• Simplifying Efficient Assortment
• Deduction Reduction
• How to get the most out of your trade fund dollar
• Making category management manageable
• How to put together effective customer P & L’s
• Importance of budgeting
• Trade funds brand case study
• he intricacies of account specific P&L’s
• How to prepare your organization for your CRM/SFA technology purchase