Agency Direction Workshop

The business is changing rapidly and now more than at any other time in history it is important that Pharma Marketers understand how to work seamlessly with their agencies to increase both productivity and combined creative output.

Our Agency Workshop objectives are:

To offer ways in which to understand your agency and its people

To provide information and insight so you can offer direction, provide feedback and motivation to your agency to meet and exceed your marketing objectives

To make available an environment for you and your team to foster a productive and positive partnership with your agency.

The objectives of the workshop are for all participants to be able to:

Define and recognize agency roles and responsibilities
Appreciate the role of agencies
Be able to provide direction and motivation to your agency
Value your role as the client and your partnership with your agency
Set proper expectations
Establish roles and communicate effectively

This is a one day workshop for up to 20 people.

M2WW can work with your existing training department to adhere to any company specific guidelines.