M3™ Marketing Mix Planning & Optimization Enterprise Software

M2WW has teamed with M-Factor the leaders in Marketing Analytics software to produce M3™ a software product specifically designed to meet the unique needs of the Pharmaceutical Marketer.

Pharmaceutical Marketers routinely ask complex questions … Keeping up with the answers is becoming more & more difficult:

  • Do I have the right plan?
  • How should I budget to ensure proper patient acquisition, persistence & retention
  • How do I attract and retain profitable customers through the effective use of information?
  • How do I access and share relevant data across all my programs and brands?
  • How do I lower the cost of my customer acquisition?
  • How do I reduce profitable customer turnover?
  • How do I ensure a higher customer profitability mix?
  • How should I allocate marketing funding?
  • How do I budget and plan for new types of activities on both sides of my business?
  • What is the return that I received from specific marketing activities?
  • Why did I miss/make plan?
  • Did I meet my objective?
  • How do I maximize my marketing ROI?

Complexity is increasing as programs and data sources increase:

  • Scope:
    • Unique products
    • Many markets/countries all with different regulations
    • Thousands of HCP’s
    • Millions of patients
  • Media and Event/Program Fragmentation:
    • Increasing programs & media/vehicle options all hard to measure
  • Competition:
    • Increased spending and new competitors, generics right around the corner
  • Speed to Market:
    • Rapidly shrinking decision cycles
  • Clear Message:
    • To both patients and HCP’s

M3™ supports decisions throughout your planning process:

  • Maximizing Return on Marketing Investment requires both up-front analysis and mid-course corrections
  • Traditional analytic methods are too cumbersome for a continuous and real-time planning environment

M3™ allows you to set and carry through your strategy, enter and optimize your plans, then track your executions enabling you to make course corrections at point in the process.

To learn more about this unique solution please contact us at info@m2ww.com.

 



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