Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.
Although it might seem that opposite is true, at M2WorldWide, we find that great planning is at the heart of a social media campaign. Companies must understand the marketplace dynamics and generate a strategy for success before they release information to the wild-wild-web. We don’t try to primarily develop a social networking strategy, instead we strive to incorporate digital solutions and social networking into your marketing strategy.
Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.
There are some overarching steps that we use to begin an interactive program for our customers:
We ensure that our ideas are appropriate to the the client's budget and timeline. We may include humor, controversy or contest as related to the angle or hook, and will make the messages informative and timely. We choose the appropriate channel(s); blog, video, podcast, interactive.