Within our marketing support area of focus, M2 Worldwide is often asked to manage or recommend vendors to perform certain components of our architected marketing plan. This is an important role as every vendor affects the quality of program performance. We ensure that the vendors and subcontractors meet the appropriate standards for the programs we build and execute.
The process typically involves:
A mid sized pharma company with several small but growing brands had the need to develop a more scalable and flexible approach to communicating directly with patients. Prior...