Programme in a Box

Programme in a Box™

Programme in a Box™ delivers full Patient Support Programme (PSP) and Healthcare Physician Support Programme (HSP) benefits for our global clients across multi markets with minimal local market investment.One of the major challenges today is to create programmes for pharma brands across multi markets that are consistent and actionable strategically and executionally. A PSP and HSP for a specific brand or product may be piloted in a single, or limited number of markets almost immediately to gain necessary and relevant traction with patients, caregivers and healthcare professionals alike. The cost of creating PSP and HSP across multi markets can be considered prohibitive at most and can stretch already established budgets at least. In addition, local conditions and regulatory factors can potentially be seen to get in the way of needing to execute a strong central strategy. M2 WorldWide has assessed, planned, and launched successful direct to patient and HCP multichannel programmes in over 33 countries over the past 10 years. During this time, creating economies of scale has played a key part in our thinking, recommendation and success. M2 WorldWide has created a package of programme planning, implementation, and execution into a Programme in a Box™ concept. We have developed a standardized approach to:

⁃ Planning programmes & customer experience globally
⁃ Assessing country opportunities and customer needs
⁃ Executing programmes locally

The end result is that this allows our client country managers to quickly and easily launch a robust DTP or HCP MCM programme at local level.Programme in a Boxprovides a single solution response to variable needs, with minimal local market investment. The programme contains and provides:

⁃ Instructions for use
⁃ Templates for all communications materials supporting awareness/opt-in, presentation to physician, concordance. This, relating to individual programmes, includes: print ads, banner, email, direct mail package and/or newsletters etc.
⁃ Guidelines/considerations for any segmentation
⁃ Creative assets
⁃ Approach to Measure For Success and guidance on content measurement
⁃ Guidance on back-end operations support requirements
⁃ Suggestions for market research approach

Programme in a Box™ packages all the PSP or HSP assets in a concise and easily digested way to allow for local flexibility and execution, yet keeping to the consistent strategic approach that the programme has initially set out to execute across multi markets.

The Process of Strategic Marketing at M2 WorldWide

At M2 Worldwide, we see marketing strategy as a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. We design your marketing strategy and center it on the key concept that customer satisfaction is the main goal. We believe in focusing our client’s energies and resources on a course of action which will lead to increased sales and dominance of a targeted market niche.

To maximize our clients' success, we stay with our clients through the execution of the strategy to ensure agencies, vendors, and internal departments are aligned.

Patient Relationship Marketing

For patients, a solid relationship marketing program utilizes key market research to identify your key patient segments and find the ones with the most opportunity. The development of the communication plan, consisting of timed, targeted messages that become more relevant over time, must be closely tied to overcoming patient barriers to therapy.

Vendor Assessment

Within our marketing support area of focus, M2 Worldwide is often asked to manage or recommend vendors to perform certain components of our architected marketing plan. This is an important role as every vendor affects the quality of program performance. We ensure that the vendors and subcontractors meet the appropriate standards for the programs we build and execute.

Customer Centric Marketing

Customer centric marketing (CCM) is the 21st century's version of traditional marketing. It is an approach to marketing based on detailed knowledge of customer behavior within the target audience and then seeks to fulfill the individual needs and wants of customers.

Health Care Professional Marketing

Health care professional (HCP) relationship marketing, multichannel marketing (MCM), non personal promotion or white space marketing ... however your company describes it, it is a business building strategy that M2 Worldwide has fine honed over the past ten years. HCP relationship marketing is one of the most effective strategies for developing more innovative ways to communicate to one of the most important customer groups in today’s life science space.

Brand Management and Building

Brand management is the application of key marketing techniques to a specific product, product line, or brand. When done properly, it seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity.