Social Media Planning

Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.

Although it might seem that opposite is true, at M2WorldWide, we find that great planning is at the heart of a social media campaign. Companies must understand the marketplace dynamics and generate a strategy for success before they release information to the wild-wild-web. We don’t try to primarily develop a social networking strategy, instead we strive to incorporate digital solutions and social networking into your marketing strategy.

Is Social Media Really for You?

Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.

Social Media is Not Just for Kids --  Don't Stand on the Sidelines

Many credible worldwide brands are utilizing social media to reach customers and to build or maintain reputation.  As social media continue to grow, the ability to reach more consumers globally has also increased. Brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media have become the new "tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.

How M2 Worldwide utilizes Social Media

There are some overarching steps that we use to begin an interactive program for our customers:

• Generate buy-in with key stakeholders
• Generate ideas
• Identify the ‘hook’ and theme

We ensure that our ideas are appropriate to the the client's budget and timeline.  We may include humor, controversy or contest as related to the angle or hook, and will make the messages informative and timely. We choose the appropriate channel(s); blog, video, podcast, interactive.

Our Four-Step Execution Process

At M2 WorldWide, we have a complete execution process that include contributing content to other websites, commenting on blogs related to your brand or industry, providing open commenting on our blogs and forums, and distributing information through email, social bookmarking and RSS.