M-Factor is the leading marketing mix modeling and optimization technology company. They are headquartered in Silicon Valley California. M-Factor’s enterprise software solution allows marketers to better understand how they should allocate marketing resources across brands, categories, and event types to increase and maximize their marketing return on investment (ROI.)
Product Offering
Pharmaceutical marketers are always looking for an improved Marketing Investment Management process which will:
- create and evaluate as many marketing plans and options as possible
- identify the optimal tactics and plan
- continuously track your plan verses your goals
- continuously refine the plan
M2 Worldwide has worked closely with M-Factor to configure an enterprise software solution specifically targeted at the pharmaceutical industry. This unique and proven product, the M2 Marketing Mix Planning & Optimization Enterprise Software, M3™, is now available through M2 Worldwide. M3™ supports decisions throughout your planning process:
- Maximizing Return on Marketing Investment requires both up-front analysis and mid-course corrections
- Traditional analytic methods are too cumbersome for a continuous and real-time planning environment
The M3™ solution allows you to set and carry through your strategy, enter and optimize your plans, then track your executions enabling you to make course corrections at point in the process.
