Crossix delivers actionable, timely, authentic Rx-based reports to help pharmaceutical marketing teams, online and offline publishers, and healthcare communications companies measure and optimize the impact of their patient adherence and consumer marketing programs – cutting edge cross channel measurement, at the campaign or tactic level.
Service Offering
Crossix reports offer an entirely new way for pharmaceutical marketers to use Rx data to design, test, measure, and optimize their patient and consumer communications programs. Crossix analytics allows real-time optimization of marketing budgets and calculation of ROI for each campaign, with Crossix reports spanning the marketing lifecycle, including acquisition, conversion and retention.Crossix provides consumer Rx match back analytics for many of the largest pharmaceutical companies. Crossix has established innovative relationships with a broad set of audience measurement partners, adding access to multiple audience viewer, subscriber, engagement and registration data to its independent measurement capabilities for patient/consumer analytics. Crossix uses this access to data to enable pharmaceutical marketers to better understand the effects of media spend and the range of marketing tactics deployed, including a holistic view of campaigns.
