M2 Worldwide designs, develops and facilitates strategy and planning workshops. These one or two day fully interactive workshops are designed around your marketing strategies and programs and are offerred at your facility.
Our customized training programs include:
Consumer Relationship Marketing - These are ½ day, full day or 2 day sessions depending on the level of sophistication of the marketers. We review the best practices of other industry and apply them to each industry . Depending on your brand objectives, the RM goals of acquisition, conversion and retention need thoughtful planning, design and management to ensure profitable returns and flawless execution. We’ll show you how.Health Care Professional Relationship Marketing – Whether you know it as non-personal promotion, multichannel marketing or white space marketing, M2 has developed an innovative, strategic approach and we will show you how to maximize this important emerging strategy.Branding / Positioning - In today’s highly competitive market place, if a brand cannot differentiate itself it has little worth in the minds of consumers. This workshop will help you apply proven principles of branding used by leading companies to use on your brand.Creative Development - The words and images a marketer puts in front of their customers is one of the most important aspects of their jobs. If you are not effectively communicating with your customers your brand will die… that’s the plain and simple truth. Evaluating creative is both art and science but doesn’t have to be difficult.Agency Management - Now more than ever it is important that pharma marketers understand how to work seamlessly with their agencies to enhance productivity and creative output.
M2 Worldwide will work with your team to customize a workshop to your needs. We will also coordinate with your internal training department to align the program with company initiatives and guidelines.
A leading pharma company had very little experience with patient or HCP relationship marketing (RM.) The company hired M2 Worldwide to develop a training curriculum to help...