Our Background

All M2 team members have specialized and diverse backgrounds. We have extensive experience in consumer packaged goods, pharmaceuticals, retail, financial services and technology. This expertise makes us unique in our marketplace. We also have a breadth of experience in sales, marketing, marketing communications, market research and marketing operations.

Here is just a sample of the background of the key team members of M2 Worldwide:

• Built and managed some of the most recognizable global brands and grown them substantially. These brands include Viagra, Robitussin, Lipitor, Advil, Tampax, Enbrel among others…
• Led strategy practices at leading advertising and relationship marketing agencies
• Built analytic and financial tracking software to measure true program return on investment (ROI)
• Evaluated thousands of campaigns and events both in marketing and sales
• Built financial and analytic software products that have been utilized by thousands of sales, marketing, and financial professionals across 50 blue chip companies
• Identified best practices for sales and marketing processes across three industries (pharma, consumer packaged goods, and software)
• Led cross functional teams encompassing the sales, marketing, finance, logistics, and technology disciplines
• Started, built, managed, and sold successful companies

Our diversity of experience provides added insight and allows us to identify and drive effective solutions to a range of business challenges. We are able to provide our clients with fresh ideas, data-driven strategies, stronger tactics, better tools, and more varied resources, and we are leveraging these new resources to our clients' advantage. M2 WorldWide's unique approach has enabled our clients to broaden and expand their marketing and sales capabilities both in the U.S. and across the globe.