Marketing Optimization

3d-graphMarketing program optimization helps you maximize economic outcomes by making the most of each individual patient program. M2 Worldwide's analytical solutions enable you to increase your marketing campaign return on investment (ROI) by determining the best offers for your patient and physician programs. We deliver analytic insight and a modeling framework to help you see into the implications of business actions.

Read more...

loyalty-cardCo-pay offset cards are being used by almost all major brands in the pharma and life sciences industry. Most brand managers will tell you that not a great deal of analysis goes into the development of the offer that goes to market. Unfortunately for them, having the right offer can make the difference between a successful profitable program and a complete bust.

Read more...

laptop-techBrands have been collecting names and information on their customers and storing them in databases for years. The trap many marketers fall into is “name hoarding." The database has little value unless it is being utilized effectively. Many times the information gathered is only contact information which sheds no additional information that the brand can act on such as segmenting your customers and developing separate two way communication streams for them.

Read more...

Success with Optimization

Corporate Spending Analysis

Problem

A leading OTC pharma company was rethinking how they spent their money with their retail trade partners. They were not sure how they compared with their competitors and if...

Read More...

Uncovering Customer Loyalists

Problem

A major U.S. based pharmaceutical company was receiving a significant number of consumer calls to its medical information line. The company was unable to take action as there...

Read More...

Incentive Optimizations

Modeling Patient Offer

Problem

A leading brand in the anti-depressant category had a dilemma. They had run a patient incentive co-pay card program with a leading vendor but could not interpret the results...

Read More...

Data Becomes Information

Building Valuable Segments

Problem

A major player in the diabetes marketplace had a database with 1.8 million patient names. The original database was developed over 20 years ago and therefore the age of the...

clients-bottom2

Client Login