Marketing Plan Development and Goal Setting Process
The marketing or goal setting process is a common practice for most marketers. As marketers, the team at M2 Worldwide helps provide additional insights and experience that support brand management. In relationship marketing (RM), goal setting is a not simply a common practice, but an essential element in the planning process. RM goal setting allows you to determine how much money you will make and how much you will need to spend. Acquisition, conversion and retention goals can be set and the spending “allowables” will follow (unless we are outside the U.S. and we focus more on opt-in and concordance goals.)
