Win/Win for Patients, Retailers, Physicians & You

The LoyaltyRx Card Provides a “Win/Win” for Patients, Retailers, Physicians & Manufactures

Patients:

Easy To Use
Keeps card in wallet/purse
Presents card with prescription
Uses card at point of purchase for an immediate discount!
Can re-use card for different incentives if manufacturer permits
Keeps drug compliance & persistence top of mind

Pharmacy:

Accepts card & prescription from patient
Enters unique card number on their secondary payer screen along with prescription
Receives instantaneous approval for cash discount if all of cards established business rules are met
“Swipes” card and receives payment instantly from Manufacturer.
Entire transaction is 100% complete (no credits to wait for!)

Physician:

Can receive card via direct mail even if they are a “low decile” doctor
No stringent drug tracking required
No storage issues
Patient sees card as same perceived value as a live product sample

Manufacturer:

Security- A filled prescription is only way for consumer to receive discount
Acceptance - highest pharmacy acceptance of any incentive program
Fraud Prevention - 4 major measures in place
Reach – Can be used for both insured & non-insured patients!
Lowest overall cost - due to patient re-use, higher redemption rates, greatly reduced fraud, payment efficiency (matching patients co-pay), & ensuring your drug is not being substituted for
Obtain Patient information – perceived activation sticker effective in encouraging patient opt-in’s
Reusable - different incentives to increase your drugs compliance & persistence
Real-Time Reporting includes retailer POS data (Wal-Mart)

The LoyaltyRx card delivers a patented process & a turn key program for Pharmaceutical companies which increases persistence and compliance while reducing fraud and delivering a much greater ROI for their brand than any other type vehicle.