Greetings from the Eye for Pharma “Patient Adherence” conference in beautiful Zurich, Switzerland. This conference focused on many key issues related to pharma marketing. Following are some highlights related to HCP and patient compliance.
Our first speaker was Przemyslaw Kardas from Medical University of Lodz. He discussed the differences HCP's and patients look at compliance.
Here were a few of his key points:
- Lack of trust in their HCP's is directly related to lower adherence in patients
- Working on project to provide evidenced-based information for policy makers in the EU
Some of the things he stated struck me as funny and never occurred to me until I heard him say…it was scary to think I was one of those people ‘getting older and more likely to develop a chronic condition’ but wondered if I was as compliant as I think I am.
Compliance and Adherence in HIV Treatment
Another speaker today was Marie-Pierre de Bethune from Scientific Affairs in J&J. She spoke on compliance and adherence in HIV treatment the R&D perspective at the conference this week:
