04 Corporation

Company Background:

O4 field applications provide comprehensive functionality to optimize mobile customer service for pharmaceutical and medical representatives. O4 custom field applications provide comprehensive functionality for pharmaceutical and medical supplies companies, including:

Appointment scheduling
Call plan optimization
Detailing rosters
Contact history
Product information
Sample delivery & tracking
Literature drops
In-service calls
Multimedia presentations (TV spots delivered in office)
Signature capture
Analysis and reporting
Surveys and questionnaires (segmentation and attitudinal)
Supplies loans and orders
Educational programs
Meetings and seminars
Real-time communication

Product Offering:

M2 Worldwide has worked with O4 to configure a solution (M2-04) specifically for the Pharmaceutical industry which provides rich functionality for field sales (detailing) personnel, helping to make them more effective and efficient, to promote excellence in their interactions with physicians, clinicians, administrators, nursing personnel and other medical professionals.

The M2-04 solution has been configured not only to allow your detail force to gather and report on their normal day-to-day activities, but also allows you to collect valuable attitudinal data which can be used in your relationship marketing activities.

Field Management:

The functionality provided by M2-O4 in the field can integrate seamlessly with in-house ETMS solutions. The system provides complementary in-office capabilities for functions such as field force messaging and survey management.

Reporting and Analysis

Automating field operations provides immediate access to field data, shortening the information cycle. Quality information can be captured cost-effectively and analyzed so that relevant, up-to-date reports can be generated. These capabilities can provide management with effective insight into a range of operational criteria such as call completion, territory coverage, promotional activity and sample delivery.

In addition, because the system ensures consistency in operations across the field force and brand management, the solution enables comparative analysis between territories, representatives and customer groups.

To learn more about the joint product offering between 04 and M2WW contact: info@m2ww.com

For more information visit 04’s website at:

http://04corporation.com/site/solutions/medical.asp?activeSubMenu=0&activeLink=2