Rebecca Joslin at Global brand manager at Novartis gave a very good presentation on Caregivers who have family members with Alzheimer’s at the conference today in Zurich. It was very insightful and delivered well. An added bonus: I could actually read the slides-compared to many of the other decks which were very difficult to see/read on screen.
She stressed:
- Caregivers don’t really know much about the drugs they are dispensing to their loved ones
- Pharma should segment caregivers as they do other stakeholders
- Caregivers are looking for free time and need support
- Provide tailored pathway for the caregiver
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