Senior Vice President, Strategy
Mark Klapper is Senior Vice President, Strategy for M2 Worldwide. His experience in direct and relationship marketing spans more than 20 years. In this time, he has honed his expertise at leading RM, digital and direct agencies, including Wunderman, Rapp Collins, JWT, Unit 7 and MicroMass.
Mark has an extensive background in pharmaceutical and healthcare marketing, including the first direct-to-consumer program for Ortho Tri-Cyclen and the innovative Pfizer for Living relationship marketing program. His pharmaceutical experience includes ADHD, allergy, arthritis, cardiovascular, dermatology, diabetes, hemophilia, GI, OAB, oncology, psoriasis and transplant.
Mark has also created effective RM programs for clients in consumer packaged goods, beauty, retail, financial services and business to business. He has worked with a broad array of clients, including Merrill Lynch, Sears, AT&T, Procter & Gamble and Unilever.
Articles by Mark Klapper :
