President and CEO

Mike has 25 years of marketing and advertising experience for the top companies in their fields, including Grey Advertising, Wyeth, and Pfizer. His experience is anchored around developing new approaches to marketing both established and new brands, including Kenner Toys, Block Drug, Robutussin, Viagra, and many others.

Mike also started Pfizer's Multicultural marketing team and helped brands such as Lipitor develop new approaches to African Americans and Latino target groups.

Senior Vice President, Strategy

Mark Klapper is Senior Vice President, Strategy for M2 Worldwide. His experience in direct and relationship marketing spans more than 20 years. In this time, he has honed his expertise at leading RM, digital and direct agencies, including Wunderman, Rapp Collins, JWT, Unit 7 and MicroMass.

Mark has an extensive background in pharmaceutical and healthcare marketing, including the first direct-to-consumer program for Ortho Tri-Cyclen and the innovative Pfizer for Living relationship marketing program. His pharmaceutical experience includes ADHD, allergy, arthritis, cardiovascular, dermatology, diabetes, hemophilia, GI, OAB, oncology, psoriasis and transplant.

Mark has also created effective RM programs for clients in consumer packaged goods, beauty, retail, financial services and business to business. He has worked with a broad array of clients, including Merrill Lynch, Sears, AT&T, Procter & Gamble and Unilever.