Co-pay offset cards are being used by almost all major brands in the pharma and life sciences industry. Most brand managers will tell you that not a great deal of analysis goes into the development of the offer that goes to market. Unfortunately for them, having the right offer can make the difference between a successful profitable program and a complete bust.
The Problems with Current Programs
Patient incentive co-pay cards are looked at as a commodity – few brands think strategically about how they are used. The fact is that the number of these programs has tripled in the last 3 years. Incentive vendors think tactically and not strategically about their own programs. Due to the complexity of the analysis, no one expends resources against forecasting/modeling the potential outcomes of a patient incentive offer. The type of program selected and the offer put into market can have a huge impact on the programs success.
Millions of dollars are being wasted:
- Offers not matching brand strategies
- Spending too much on rebate offers where you could have spent less to acquire the same patient
- Adjusting offers to target core patients Patient incentive
How We Help You Solve These Problems
M2 Worldwide has developed two proprietary models that assist brand managers in evaluating current incentive programs and developing new programs that are aligned with brand strategies and meet budget goals. 
And Monitor Your Results
Once your new program is in place, you may opt to have us prepare monthly or quarterly reports on the progress of your card in market. These reports can help you see how your program reacts to new factors in the market, such as a new competitor or additional advertising.
Our Clients Say
"I have worked extensively with the team at M2 Worldwide. They are well-known experts in the field of professional and consumer relationship marketing, and have continually demonstrated a high degree of quality, customer focus and determination to complete every project to the highest standards in their industry. M2 Worldwide has always worked closely with our teams throughout the entire project process, ensuring optimized outcomes despite changes in the market environment or team personnel and objectives. They act as integral partners to the commercial teams, openly sharing and advocating use of strategic insights from project design through to implementation. Key metrics of persistency and adherence, along with metrics associated with program participation and loyalty, consistently demonstrate the positive outcomes of M2 Worldwide's work."
Director, Specialty Group Pfizer
"M2 Worldwide has made valuable contributions to our business. Their work is always based upon solid insights, and leads to actionable recommendations. Their expertise in international markets and Relationship Marketing is a unique mix. They are personal, expert and get great results."
Process Engineer, Novartis Pharmaceuticals
"I have the highest regard for my M2 team and the ultimate trust and respect. I can’t tell you how much we enjoy our relationship with you and count on your trusty counsel. Thank you so much for all that you do and how well you do it."
Brand Director, Auxilium
"When I work with M2 Worldwide, I am fully confident in their abilities to achieve the desired results, but more importantly, to do so in a way that supports the long term strategy for my brand. I enjoy working with M2 Worldwide as they consistently strive to deliver exactly what I am looking for, and to reach my vision. Their goal is to advance my brand, and they really have been an extension of my team."
Sr. Product Manager, TEVA/Barr Laboratories
"The model is fantastic - really nice job to you and your team. This is not only robust, but pretty easy to use."
"You guys ALWAYS bend over backwards helping out and being flexible with everything so I want to ensure you know I am just teasing - which is also another trait that makes it so fun/interesting to work with you. Having a sense of humor and being able to have some fun with this stuff, while at the same time doing great work is pretty scarce and it makes it all the more valuable when you have it"
Sr Product Manager Center Of Excellence, WYETH
“M2 Worldwide's rich customer insights and unique approach to marketing made an indelible mark on our teams. They bring a great blend of solid experience and the ability to find new opportunities within traditional assignments. Their teams always provided materials that were well-received, and we have continued to use and learn from the work we did with M2WW, long after projects were completed.”
Director Interative Consumer Marketing, Sanofi-Aventis
"It certainly was fun to finally meet both of you and it was a pleasure and an honor to be a part of your adventure. Thank you so very much for making the TASER Foundation the focus of your efforts. You took the passion for helping the families and presented it in a wonderful way. It was fun, it was first class, and it was extremely memorable. I hope your trip to Las Vegas is great – we’ll be with you all the way."
Linda Misker - TASER Foundation
"Mike and Al, words will never express our gratitude for the heartfelt dedication you demonstrated toward the TASER Foundation and the fallen heroes we serve. It has been my honor to work with you, and although my days with the TASER Foundation have ended, I hope our paths will cross again in the not too distant future.
Thank you, from the bottom of my heart for ensuring more families will receive the benefit of financial support when they need it the most!!
Kathy Hanrahan - Former CEO, TASER Foundation
"I have worked with M2 Worldwide on separate occasions and would highly recommend them to anyone looking for an expert in relationship marketing. M2 Worldwide's ability to leverage complex methodologies yet keep it simple in execution are a testament to their deep experience in their field.”
