M2 Worldwide was formed in 2002 by Mike Kalfus, President/CEO. The company was formed due to
Mike’s continuous frustration with his vendor support structure of agencies/consulting firms not being
able to effectively deliver value during his years at the worlds largest life science company.
His vision was to provide marketers with senior level support and advice to a few companies at a time
that would allow them to meet their business objectives in a cost effective and efficient manner.
Today the company is made up of the finest marketers and leaders in the life science industry. This
strategic marketing and communications group uses a data driven customer-centric approach that drives
engagement and maximizes the effectiveness of limited marketing resources.
Our strategies are supported by data-driven insights that enable informed decision making and better
resource allocation, which drives stronger results. We offer a fresh perspective, smart strategies, stronger
tactics, better analytic tools and more varied resources. We: